We began our journey into the Philippines, one of Southeast Asia’s most dynamic economies, with a clear vision: to bring enriching dairy and beverage experiences through innovative, high-quality products tailored for the Filipino consumers.
Our entry into the Philippines was marked by the introduction of Doreen in 2007 and later, Dairy Champ, which have since grown to become trusted names in the dairy category. Today, Doreen is the 4th largest sweetened condensed creamer brand in the country and is a well-loved staple in many households.
Recognising the evolving health-consciousness of Filipino consumers, Goodday Cultured Milk – designed to meet the growing demand for functional beverages that support immunity and overall vitality – was launched in 2021.
Recently, we took a bold step forward to introduce Goodday Friz, the revolutionary cultured milk soda with paraprobiotics, that not only tastes great but also helps to boost immunity.
We are excited to offer some of the world’s most iconic alcoholic brands to the Philippines.
From Asahi Super Dry, Japan’s No.1 beer and Peroni Nastro Azzurro, the world’s No. 1 premium Italian beer, to other renowned brands, our journey has only begun as we continue refining and expanding our portfolio with brands that elevate every moment and cater to diverse palates.
